The World Flying Disc Federation (WFDF) has expanded its .sport portfolio to include all four of its upcoming major international events to ensure consistency across its digital presence and for the convenience of both the flying disc community and event organisers.
The WFDF initially joined the growing .sport family at the end of 2018 as part of its efforts to revamp its digital presence and elevate engagement with its global community. Following the successful launch of its new wfdf.sport website in late 2020, WFDF has now expanded its digital ecosystem even further, launching individual .sport websites for each of its key international events scheduled for next year. These include:
“WFDF is excited to start rolling out our new event domains on the .sport platform provided by GAISF,” stated WFDF President Robert “Nob” Rauch. “Providing consistency, now and in the future, for all our event organizers, participants, and followers is a key driver. The .sport platform also allows WFDF to more easily establish and archive these event properties and overcomes many of the difficulties arising from the need for bespoke URL’s in the past.”
The .sport domain, which also increases visibility for Search Engine Optimisation, is operated by GAISF and already has over 1,000 organisations registered. GAISF’s ownership protects the integrity of the extension, ensuring that only fully qualified organisations — governing bodies, organisations, clubs and businesses — can use it. In addition, through the use of a .sport portfolio, organisations have the opportunity to develop a strong brand identity which is intrinsically linked to sport.
The expansion of WFDF’s digital ecosystem not only serves to create a consistent identity, it also allows the WFDF to provide event organisers with the same URL for every future edition of a particular event. Meanwhile, past events will be archived within a subdomain which can still be easily accessed online.